The supermarkets and hypermarkets find it tough to have customers who shop across all the categories they offer. Generally, a typical customer segment visits a particular store for selected categories and prefers to shop for the remaining categories in other stores.
Capillary, using advanced analytics and superior !nTouch technology helps the retailers to bridge this gap and thus get a larger share of the customer’s wallet.
Dynamic Vouchering System
Capillary helps the retailers to reach out to its customer at the right place… when they are in the store, through its Dynamic Vouchering System (DVS), a technology offered exclusively by Capillary. Using DVS, the marketing managers can create cross-selling campaigns for their stores as per the customer’s budget, thus attracting the customers to shop more there.
Intelligent Data Tracking
Capillary’s !nTouch allows the retailer to gather maximum relevant customer data like monthly shopping patterns, bill values, basket size, basket content etc., thus giving a better perspective into customer’s behavior.
Based on Capillary’s CONQUEST (Customizable Business Intelligence), the marketing managers are able to track performances of each category down to SKU levels and identify cross category patterns on their own, developing new campaigns, which will be appealing and gratifying the customers instantly.
Inventory based/Customer Based Engagement
In the large format retail stores, margins are always thin, leaving little room for price discounts. To counter this, Capillary provides solutions to its customers to create a highly customized engagement programs based on the store inventory and customer profile. Only Capillary has the technology to create a points based loyalty program which is based on SKUs and not just the bill value. Capillary’s technology platform also ensures that the brand desire for each category is maintained by running different redemption values for the points in each department.
