Spa & Salon business is an upcoming industry in India. In recent years, customers have become more experimental and his willingness to indulge has risen to a new level. With an increasing population with disposable income available to be tapped, the key challenge here is to get the maximum share of customer’s wallet.
The Spa & Salon industry is witnessing a large customer base with long latency period. This creates room for issues like delay in creation of brand recall, low volumes of repeat customers and new customer acquisition. Capillary works with leading spas & salons to help them to address these issues and increase this share of minds of customers, keeping them happy and brand loyal.
Customer Behavior Analysis
Wellness is as personal as it gets for a customer and therefore needs to be addressed delicately and in the right way. Therefore, understanding the customer’s behavior is imperative in the Spa & Salon business.
Powered by advanced data mining algorithms, Capillary’s proprietary tool IntelliFocus interprets massive amount of customer data collected by !nTouch in a single click for the marketing managers to segment and cluster customers, stores and even SKUs at any level for similar behavior.
This helps the marketing manager to predict customer preferences more accurately and develop appropriate marketing strategies.
Customized Rewards Strategy
A deep dive customer analytics allows Capillary to create a loyalty program for the client based on their customer’s need. These programs are developed for rewarding their customers based on their preferences of what they like to spend on at Spas & Salons, therefore incentivizing them on spending.
An integrated customer loyalty and engagement program can help the businesses to be in touch with their customers during the long latency cycle and even shorten them! Its instant platform rewards the customer immediately which is far more effective than other loyalty programs which rely on continued visits over 2-3 years to bear fruits.
